When I first started designing my own bikini line, my vision was simple: make it personal.

I built my first community online -- connecting with millions over trending dances, body positivity, and a shared love for swimwear. My comment sections became a kind of virtual sleepover, full of women swapping tips on the best fits, colors, and styles -- the pieces that made us feel confident and beautiful. That sense of connection, of women cheering each other on, became the foundation for everything that followed.

My first bikini was born in April 2020, crafted with scissors and fabric from the local store. Later that year, I became known for my love of bikinis on social media, and I knew that when I launched my own brand, it would be a love letter to the people, places, and experiences that allowed me to embrace my true self, celebrate beauty, and feel empowered in my femininity.

After more than a year of development, my mom, Dina, and I officially launched Sienna Swim in June 2022. Our first collection sold out quickly, and from there, we took the brand to the runways of Miami Swim Week, Hawaii Swim Show, and San Diego Swim Week. Since then, we've celebrated milestones and been featured in Sports Illustrated, Glamour, and more -- always staying true to what we set out to build together: timeless styles, female-led entrepreneurship, and the belief in chasing your dreams.

Sienna Swim is about celebrating femininity in all its forms, with pieces designed to flatter, feel beautiful in, and wear for seasons to come. We take the trends we love, pair them with timeless, vintage-inspired cuts, and bring them to life in original prints and sustainably made fabrics. The result is swimwear that feels personal -- made to make you feel confident, noticed, and completely yourself every time you wear it.

We are endlessly grateful for your support. It means the world to create swimwear that’s stylish, comfortable, and made to last, and that reflects all of us. We always welcome your feedback as we continue to design and grow. You can reach us at sienna@siennaswim.com and dina@siennaswim.com.